Marketing director: Helena Olin
When it comes to climate change, Venice is one of the most threatened citys in the world. It was built on reefs using 10 million trees. So if you could turn the whole city upside down, each part of the city would turn into a forest – The Forests of Venice. And wood can be used as building material to save Venice from climate change. For Folkhem’s and KjellanderSjöberg’s award-winning exhibition at the Venice Biennale of Architecture 2016 we created a namn and a directory.
Client: Sandra Frank
Writer: Jelena Zetterström
Hjärt-Lungfonden (Swedish Heart and Lung Foundation) has picked Öppet as lead agency. With the new concept Tid att leva (time to live) and the first campaign we want to make emotional communication, create a sense of both urgency and hope. And show that cardiovascular disease affects everyone – Young, old, women and men. The commercials are shown on national tv, at the cinema and in Social Media.
Client: Anna Fredholm
Director: Henrik Lagercrantz
Production Company: Social Club
This is Skrattsalva. A product we made to raise money for Clowns Without Borders. They visit children in refugee camps and give them a laugh and some hope. Skrattsalva is a play on words, an expression meaning salvo of laughter, but salvo is also ointment or salve. Something to ease the pain. The content is caramel fudge. All the money goes to Clowns without Borders’ work performing for 1, 5 million children in more than 30 countries. You can buy it here.
Client: Clowner utan gränser
Marketing director: Jennifer Vidmo
Finnair asked us how they could increase preference and brand consideration in order to grow more sales. Our answer: Emotional communication. Mostly with commercials (Tv and online) but also Outdoor. We used Finnish comedian André Wickström and Swedish actor Niklas Engdahl to create some low key, yet funny spots directed by Måns Herngren at FLX. André is the sensible straightforward Finn, and Niklas is the long-winded, nervous, non-confrontational Swede. The way Swedes view Finns and themselves. All ending in a call to action: Do it the Finnish way. Take the most direct route to Asia.
Results were very, very good. All time high in Starcoms tests, increasted activity on social media and most importantly – increased sales both online and offline. And for the little award junkie that lives inside all of us: Shortlisted in 100wattaren (Swedish Effie Awards).
Marketing director: Susanne Nyman
Director: Måns Herngren
Production Company: FLX
Marketing director: Sari Männistö
Photo: Alexander Crispin