Scandinavia’s leading beauty clinic strongly believes that skin care and plastic surgery must be grounded in solid scientific methods. We turned this offer into a concept communicated across all channels from print, outdoor, video, in-store to pod casts: Your beauty. Our science.
Hjärt-Lungfonden (Swedish Heart and Lung Foundation) has picked Öppet as lead agency. With the new concept Tid att leva (time to live) and the first campaign we want to make emotional communication, create a sense of both urgency and hope. And show that cardiovascular disease affects everyone – Young, old, women and men. The commercials are shown on national tv, at the cinema and in Social Media.
Parmaco offers something between Permanent buildings and baracks. Modular buildings that almost are like permanent ones, only faster to build and removable. To launch Parmaco in the Swedish Market we created the concept (Permanent isn’t always the best solution.)
For the Swedish furniture brand String, we created a visually driven concept to manifest the flexibility of the system. And boiled it down to: Modular shelving philosophy. The main media is ads in international interior design and fashion magazines in Sweden, Denmark, Norway, Germany, France, Japan and the UK. The campaign is getting recognition (buzz in newspeak) on blogs around the world and people are posting #shelfies on instagram. That’s nice and all, even nicer is the fact that sales are up with double digits in 2013, 2014 and 2015. And for the award junkies out there: We won Best Design in D&AD in 2015 and were shortlisted in 100wattaren (Swedish Effie Awards).
Together with Svegro, Sweden’s largest grower of fresh herbs and lettuces, we are building and growing (no pun intended) the brand. With product innovations, package design & visual identity, advertising, in store material, social media. All under the conceptual umbrella: Smaker som växer.