EHRMANN DAIRY – 👋🏽 Protein. Good stuff for every body.
Bavarian Dairy Ehrmann gave us an intriguing brief: ”Sweden is a pilot market for our new High Protein puddings and drinks. Help us grow sales without traditional advertising.” Fitness and training in SoMe can be a bit…narcissistic. So we took a different turn. Relaxed, friendly and inclusive. After a while we had the top Instagram account by followers within all of Ehrmann. Not bad, since they operate in 55 countries. Next, they wanted to launch the products in 5 more countries. We reviewed the concept and took it to the next level. Enter Hi Protein – good stuff for every body (and everybody).
What we learned: If brands engage with consumers in a friendly way, they might return the favour. Instagram is great If you’re introducing a new product in a segment with an active SoMe crowd. But soon you need reach and traditional media to grow your business. Just like Binet & Field along with Byron Sharp have concluded in their research.